Monday, 22 July 2013

MIQUELLA - Q&A

Stunning, glitzy, glamorous, statement jewellery are a few words that spring to mind when you think of the incredible design team behind Miquella jewellery.  They have long time been an Apache Rose favourite, so we wanted to delve a little deeper and find out what inspires them. Here's their exclusive answers to our questions...


1) Where do you draw inspiration from for your designs?
Miquella is renowned for its distinctive style, using Swarovski stones, Japanese silk and Nappa leather to complete its wrapping techniques for each individual piece. Without moving away from our signature look, our inspiration varies from the refined metalwork of the 1930’s art Deco movement, to modern architecture of the 21st century, creating 3-Dimensional structures and exciting new forms with our luxurious chains and precious materials. The most important element we take on board when designing for Miquella is how the Jewellery feels on the body and adorns the lady wearing it.  At Miquella, every piece is carefully hand-made and created to make the wearer feel glamorous and confident about herself, which we feel is essential whilst wearing a piece of stunning jewellery!

2) How important is it to be ethically minded in today's fashion world?
It is essential to be ethically minded in today’s society. With many ‘fast fashion’ retailers currently being heavily involved in low cost - mass production of fast selling products, we find it even more essential to be aware of exactly how things are made in our world of fashion. With all of our jewellery at Miquella being hand-made and designed at our London studios, we insist that the quality and the look of each individual piece has been closely checked and made with care.

3) What's the story behind Miquella, how did it begin? Miquella was founded in 2008 by entrepreneur David Rosenberg.  He gathered together a small team of like-minded and creative young people and named the brand Miquella, an amalgamation of his three daughters’ names: MIchelle, JacQUeline and GabriELLA. The debut collection was launched at London Fashion Week in 2009 and since then has been selling in many renowned department stores, such as Harrods, Harvey Nichols, and many more retailers worldwide. Since then, Miquella has consistently grown to become a successful jewellery brand, which is recognized within the fashion world today. With the likes of Cheryl Cole, Ellie Goulding and Kelly Rowland wearing our products, we are always excited to see who will be next to be wearing our beautiful collection!


4) What does the future hold for Miquella? 
This year is very exciting for Miquella, with our AW13 collection being a success, we are now currently working on our SS14 collection, which is looking stunning! We will be launching this collection at Tranoi Paris this September, so watch this space...! The future for Miquella holds an array of exciting opportunities, and with passion, teamwork and dedication, we hope to continue to grow and keep our customers excited with new designs of beautiful jewellery!

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